The main criteria used to determine which websites get ranked the highest in natural search results involve something called backward links. Simply defined, a backward link occurs when another website links to your site. The more backward links you have for a given keyword, the higher your page or site will be ranked when people search for that keyword.

As part of our traffic generation services, The Search Engine Specialists provide two services to increase the number of backward links to your site. Our Assessment Service will tell you the average number of backward links necessary to get a top 10 ranking for each keyword relevant to your business. Once your target keywords have been identified, we begin to research and recruit the best possible links from other websites. This effort results in achieving higher rankings for each keyword you target and, ultimately, more qualified visitors to your website.

Our link recruitment services are an integral part of a comprehensive Internet marketing process.

Submission to directories require research to determine the most appropriate categories that apply to the submitted page content, as well as the composition of keyword-rich titles and summary descriptions compatible with the editorial guidelines of the directory. Page titles and summary descriptions written in the "style" of the directory editor have a greater chance of being accepted with minimal or no editing.

All major general directories, except for Open Directory, and many 2nd tier directories, follow the paid inclusion model. In return for the paid inclusion fee editors review newly submitted sites for a possible inclusion in the directory. Most sites that comply with the editorial guidelines and have good content are usually accepted.

Directory submission services include the following: